shots, locations, dialogue and title sequence
Trailer content analysis
Trailer content analysis is the deconstruction of pieces of media with tendency towards either quantitative or qualitative research methods. The reason for why this is essential is so we acknowledge the number of seconds needed for each shot in our trailer.
shots
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Sinister 2After watching this heart-thumping trailer we recorded the number of shots in the trailer which was 169. The length of the trailer is 132 seconds. So in our results we discovered that 1 second is used in every shot produced.
The trailer started off slow and in some sort of rhythm, until one of the characters introduced another character, to a box that contained a camera. After this encounter, the shots started to quicken, which we found effective. The reason for why we found this effective is because, this engages the audience and builds tension. So we will use this method in our trailer, to keep the audience engaged and build suspense in the atmosphere. |
Knock knockThe recorded shots in the is 113 shots, the length of the trailer is 120 seconds. So the result is 1 second per shot.
In this trailer the audience could acknowledge a little information about the character's life i.e. he has a wife and children; and everything is normal. Until a couple of innocent but twisted women are invited into his home; which then the shots became rapid. Whilst the shots became speedy, the audience acknowledge in almost every shot how twisted and abnormal this man's life has become; which we also found effective. We thought this was effective because, our audience could relate to the character in the beginning but then as the shots start to quicken, the audience acknowledge how a normal situation becomes disturbing and terrifying; which keeps their attention. |
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Ouija: Origin of evilThe recorded shots is 136. The length of the trailer is 146 seconds; so our result is 1 second per shot.
The fact that the theme of the trailer is set to look like in the olden times, really fit with the stereotype of Ouija boards being around for years, also little girls being the victims by playing with the board. As girls are stereotyped as quiet and sneaky, which is what this trailer has shown. The way this trailer retained their audience's attention, is the fast-paced shots, disturbing and terrifying scenes of this girl using her physical and mental strength to cause evil and mayhem e.g. Threatening her mother with a demonic voice, controlling a boy's slingshot, grabbing a man's face and more. The setting, face-pace and disturbing scenes we found effective. |
ClowntownThe recorded shots is 51, the length of this trailer is 135. So the result is 2 seconds were used in each shot.
In this trailer, rhythm was used which not only played with their audiences tension but we were able to acknowledge the situation and learn more about the characters. The location is in a countryside, however this countryside includes horrifying clowns whose ambition is to kill in the most torturous way. We found the trailer contradicting, which we thought was effective. The reason for why we found this contradiction effective is because, this attracts audiences attentiveness as in the countryside they'd expect quiet streets, safety and securance; however in this trailer, murderous clowns are roaming the streets meandering innocent lives causing chaos. In the trailer, the shot of the sign 'Welcome to Clinton' definitely showed us this countryside area isn't what you think it is. |
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insidious 3We recorded that the number of shots in each second is 162 , the length of the trailer is 167 seconds. In our results, we found that 1 seconds were used for each shot.
In some scenes a Ouija board is used, which is similar to Ouija:Origin of Evil. However the difference between Ouija and Insidious, is that Insidious focuses more on the woman who has a disability. Similar to knock knock and Sinister 2; in the beginning everything is normal until a character discovers something i.e. Woman searches for what's under her bed. That's when the shots become rapid, and the tension intensifies and draw the attention of the audience. |
Don't breathThe number of shots used is 119. The length of the trailer is 159 seconds. Finally our results, we found is 1 second is used for every shot.
The sub-genre for this trailer is a slasher, so slathers are stereotyped as gory and mostly fast-paced. Although this trailer was fast-paced, it was understandable, suspenseful and genius. The reason for why it's genius is because, the blind man contradicted his stereotype, as blind men are seen as naïve, clumsy and slow. However this blind man is intelligent, confident and quick. With that, in our trailer we will include contradictions to hold our viewers consciousness. |
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in conclusion
After analysing for the number of appropriate shots in a trailer, we found that 1 second per shot would be suitable. However, depending of the length of the trailers, this may effect the average number of shots per second. So the average length of our trailer should be 1 minute.
We also found that in the beginning of the trailers (especially ClownTown), the shots follow in some kind of rhythm and everything was normal. Then at some point in the middle of the trailer, the shots start to quicken e.g. at the time of 1:07 in The Sinister 2, the shots accelerate. Whilst, the shots expedite the soundtrack has its up (create tension) and downs (to create ease) to obtain the audiences attention. Therefore, we've taken this into account, and will apply the function of the soundtrack, and the pace of the trailer into our trailer.
We also found that in the beginning of the trailers (especially ClownTown), the shots follow in some kind of rhythm and everything was normal. Then at some point in the middle of the trailer, the shots start to quicken e.g. at the time of 1:07 in The Sinister 2, the shots accelerate. Whilst, the shots expedite the soundtrack has its up (create tension) and downs (to create ease) to obtain the audiences attention. Therefore, we've taken this into account, and will apply the function of the soundtrack, and the pace of the trailer into our trailer.
lOcation
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Scream 4In Scream 4, there are 8 different locations.
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The HuntedIn The Hunted, there are 12 locations:
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The boy (2016)The Boy has 5 locations:
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The Girl with all the giftsIt has 8 different locations.
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dIALOGUE
Ouija: the origin of evilThe most updated horror trailer released is Ouija: Origin of Evil. During the course of the trailer, right after the establishing shot diegetic dialogue began. The number of diegetic dialogue used is 39, and the number of non-diegetic dialogue is 22. So all together this makes 61. In conclusion, this tells us that diegetic dialogue is the most essential sound in a trailer, which we could take to account and apply this into our trailer.
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get outThe latest upcoming movie named Get Out releases February 24, 2017. The number of diegetic dialogue in the trailer was 59, and the non-diegetic was 26. All together makes 85. This is another trailer that uses more diegetic than non. Diegetic dialogue is more incorporated with the style of linear because as the characters are speaking during the scenes, the audience gradually acknowledge what is happening within the trailer. This was another reason for why we chose linear as our style.
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emelieAnother new film release is named Emelie, the date of this release was April 22 2015. The number of diegetic dialogue used was 41, and the non-diegetic is 15. This makes a total of 56.
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in conclusion
After studying and researching for the diegetic and non-diegetic dialogue in trailers, our conclusion is that within a trailer more diegetic dialogue should be used than non. We also found that without diegetic dialogue, the trailer would be incorporated in the style of non-linear. The reason more and more recent film trailers increase the number of dialogue, is not only because the audience develop have a good interpretation of what the film will be about, but this would obtain the attention of the audience. Therefore, our group decided that were going to have 8 titles during our trailer, and half of them would be words from wedding vows i.e From this day forward, For better for worse, In sickness and in health and Until we are parted by death. Then the other half of the titles, is words for a funeral e.g. You can shed tears that she is gone, Do not stand at my grave and weep, I am not here, I did not die.
So the average amount of diegetic dialogue in a trailer would be roughly 40 to 46 (39+59+41(=139)(139 divided by 3(=46.3) speeches. Then the number of non-diegetic dialogue should be approximately 20 or 21 (22+26+15(=63)(63 divided by 3(=21) speeches. Now that we've calculated the approximate dialogues, we now know the appropriate amount and can apply this to our trailer, so that our target audience is kept entertained and satisfied.
So the average amount of diegetic dialogue in a trailer would be roughly 40 to 46 (39+59+41(=139)(139 divided by 3(=46.3) speeches. Then the number of non-diegetic dialogue should be approximately 20 or 21 (22+26+15(=63)(63 divided by 3(=21) speeches. Now that we've calculated the approximate dialogues, we now know the appropriate amount and can apply this to our trailer, so that our target audience is kept entertained and satisfied.
title sequence
American Horror story: Hotel
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