Tagline choices and connotations
Why we chose the title 'From Me to You'. This is because we believed that this would drive our audiences idea of what they think our trailer would be about; as we won't be giving too much away during the trailer. With this simple title, the audience would have a chance to let their creativity of the film be drawn in their train of thought; with the eager question of 'Who is me' 'Who is you', 'Will something be given to someone' and such. With these thoughts flying around, this would make them suspicious but at the same time unsettled with what the trailer is about. In a standard horror genre, males would be stereotyped as characters who kill, stronger and its more expected for the male to cause more harm than female, even as spirits. Meaning most of the viewers would think a male character would be the killer; however we've contradicted this fixed expectance. As one of the characters is female, who kills her female friend because she attempts to summon her but now her friend is haunting her. So, we came up with the title 'From Me to You' because the 'Me' is the friend who's died and the 'You' is the friend that tried to summon her, but ends up being haunted.
Our tagline 'Three times a charm' we thought would be catchy making it effective. The reason for this line is because we wanted our audience to create scenarios of what does someone or something have to do three times in order for something to happen. In the trailer Jozi summons me three times in the mirror, leading to a crack on her mirror as she leaves.
Our tagline 'Three times a charm' we thought would be catchy making it effective. The reason for this line is because we wanted our audience to create scenarios of what does someone or something have to do three times in order for something to happen. In the trailer Jozi summons me three times in the mirror, leading to a crack on her mirror as she leaves.
MR